 |
Promotion |
 |
|
If you have a book in you,
arima will help you share it with the world™.
|
|
|
Introduction
For many people, publishing a book fulfils an ambition and the act is an end in itself. For others, there is a desire to maximise sales and to achieve this will require marketing and promotional effort.
Whilst the traditional mainstream publishing model will often commit significant expenditure to promote a book, this is done because the publisher has acquired the rights to the book, has access to the high street retailers and expects to secure profits through high volumes of sales.
It is not impossible for a book published through the author services route to achieve a significant number of sales. However, for many books the realistic market is likely to be more specialised. Traditional marketing and advertising activities require a sizeable investment and offer no guarantees of success. In many cases these channels are not appropriate; spending four figure sums will not get your book stocked in the high street bookshops.
|
|
Promotional Activity
The innovative model that author services publishing offers, provides authors with a low outlay solution that can prove successful with sales volumes that are much smaller than those required by the mainstream operations. Accordingly, you should adopt a very focused approach to your promotional efforts.
The key points to consider are that for your book to sell you have got to first bring it to the attention of your target market and second offer a convenient way for them to purchase it.
|
|
Materials
At arima we would like all our authors to be success stories and we aim to deliver a service that will assist authors to achieve this. However, authors' ambitions need to be realistic; whatever level of sales you hope to achieve we can offer advice and guidance but ultimately it is your own marketing plan that will need to deliver them.
arima can provide you with guidance on marketing and promoting
your work. It also offers advice on the types of book
that tend to sell best.
Some authors may wish to invest in promotional materials and arima has a professional marketing division that can provide these. However, we believe it is important that you have an appreciation of various promotional strategies open to you and consider how the marketing materials might contribute before deciding to invest in them.
|
|
